Right Farm, a disruptive UAE-based B2B digital portal that sources new produce from local and global homesteads for the food and retail area, has raised $2.8m (Dhs10.2m) in its seed funding
DisruptAD, ADQ's venture platform, and Enhance Ventures, the firm for the Middle East, North Africa, Pakistan, Turkey (MENAPT) locale, drove the seed value fuding, putting $2.8m in the agtech organization.
The raised funds will be utilized to help Right Farm's fast innovation improvement and aggressive growth plans in the locale.
Right Farm's One-stop shop uses predictive technology, which works with routing, operations and procurement, and is intended to give a consistent and helpful start to finish process from farm to table. The venture, which was established in 2021, gives admittance to in excess of 1,000 organic products, vegetables and microgreens, empowering organizations to put orders and get conveyance in 12 hours or less.
Elie Skaf, fellow benefactor and CEO of Right Farm, remarked: "The investment / speculation from DisruptAD and Enhance Ventures will assist with speeding up our startup venture and open access to ADQ's developing food and agriculture portfolio. We have laid out product-market fit and are developing technology to modernize the new fresh produce industry to guarantee consistent client experience while amplifying operational efficiency and enabling scale across business sectors. By closing this financing round, we are sure our business will capture further growth opportunities across various segments of the market as we build a practical and industrially sustainable business."
Alper Celen, Founder of Enhance Ventures, added: "With high demand for fresh food on the rise, Right Farm is an attractive investment proposition that we try to incorporate into a commonly recognized name for farmers and the food business. Our speculation with DisruptAD mirrors our conviction that Right Farm's initiative has the right vision that can change the fresh produce area for the long run."
Right Farm's founding team incorporates CEO Elie Skaf, COO Mazen Mourad, and CTO Mohammad Abu Ajamieh, who lead an diverse team of 30 team members with 13 nationalities, with experience in innovation, technology and in start up and the fresh produce market at organizations like Careem, Noon, Aramex, StarzPlay, Groupon, Hyke, Fresh Fruits Company, Kibson's and Barakat.